Month: June 2022

Importance of Training Software in Customer Training

Post author By Ivy Lobo
Post date June 28, 2022
No Comments on Importance of Training Software in Customer Training

Today, training employees is not enough for a company to succeed – training customers has become equally important. Yes, you read that right! That is why the point comes to know more about importance of training software in customer training.

Customer training has proven to be incredibly successful in customer retention. In fact, with the numerous benefits of retaining customers over acquiring new ones, customer training has become more important than ever.

Such a thing allows customers to be informed and educated about the products and services of a company and helps them make use of these to their utmost. When we talk about products, we are not referring to a pair of heels, and when we talk about customer training, we are not pointing out social media videos related to “How to carry your heels most comfortably?”

What is Customer Training?

Well, it is all about making maximum benefit from tech products and SaaS (Software as a Service).

Based on the complexity of the product, the training can be completely based on the customer’s pace and in an easy format, such as user forums and FAQs.

In case it is complex, the customers may be offered an on-site demonstration as well. If you wonder why businesses are so invested in training software for customer training, wonder no more. In this blog, we are going to discuss the importance of using such software for training customers.

By the end of this, you will have learned a lot about customer training, examples of customer training software, what to see when choosing the software, and much more.

So without delaying any more, let us dive right in to know importance of training software in customer training.

Customer training is a kind of program, specially designed to aid customers access and utilizing a company’s services and products most efficiently. This covers a range of things, including tutorials for product setup, the onboarding process, and much more.

The major aim of all kinds of customer training is to aid the customers to make maximum out of a service or product and to provide them with the most wonderful experience.

In some cases, customer training also includes external parties, like partners and suppliers. In such instances, customer training is offered to them to make sure that they can utilize the products and services effectively, conduct demonstrations, and share their advantages of these to the potential clients on the behalf of the business.

If you are thinking about the best method of training customers, considering the wide variety of these, let us tell you – there does not exist a wrong or right way for such a thing. It all depends on the medium you opt for. Based on your consumer demographics, create a custom training program for your customers.

Do You Know the Key Trends in Customer Training?

With companies realizing the increased need for customer training, here are some key trends that you must know before beginning with a customer training program.

1. Increase in Training Budget

For businesses that sell software, customer training has always been an essential component. However, a common practice followed by them is to cut down on the costs associated with customer training every time they fell short of budget.

With the changing expectations due to COVID-19, positive customer experience became a priority for all businesses. This is why companies are investing more in customer training this year.

2. Self-Direction & Engagement are Priorities

Companies are now focused on providing the best customer experience. Based on the technology investment priorities in customer training, the majority is directed toward customer experience, which is 34% of the total investment. Followed by this are:

Virtual Reality (VR) / Augmented Reality (AR) – 24%
Analytics Tools – 22%
Content Management / Curriculum – 11%
Personalization – 9%

3. Adapting to Hybrid Learning Environments

With the hit of the pandemic, hybrid working has become the norm. The same is the case with customer training as well. These programs will progressively take place in hybrid and blended learning environments.

Companies will continue to make impressive virtual encounters that involve potential consumers in-person as well as online.

4. The Rise in Analytics: Customer Training Insights

With companies investing in customer training, the higher authorities must ensure that the investment has a positive impact. Thus, to gain insights into these, the use of analytics is rising. The data gathered for the same include:

Success rate
Behavior and engagement patterns
Usage trends
Usage details
Customer demographics

5. Mobile-Friendly Customer Training

According to a study, it has been estimated that in three years, about 72% of people will access the internet using their mobile phones. This is why companies have started to make their customer training mobile-friendly.

Why Do You Need Training Software in Customer Training?

If you are reconsidering your choice of opting for training software for customer training, do not worry. Mentioned below are some of the reasons why using this can turn out to be beneficial for you and your customers. After reading these, you will be sure about your choice.

1. Higher Security

Using a trustworthy vendor for training software means a lower risk of data breaches associated with confidential information associated with customers and the company.

2. Developed Reporting

When you opt for training software, you get advanced reports regarding several aspects of customer training, such as the total number of customers who finished the training, and the test scores. This will eventually aid in understanding the overall impact of training on the objectives of the company.

3. Better Accessibility

The right training software can help your customers undergo training via any device, including Linux, Mac, Windows, Android, and iOS. Higher accessibility further means that your clients can make training a part of their daily life as well.

4. Effective Learning Abilities

The up-to-date training software can offer dynamic learning abilities, which makes learning more useful, engaging, and exciting. These can include:

Virtual machines
Self-labs
Two-way interaction through a live training that is led by an instructor
Providing recommendations for learning based on previous activities
Personalized learning paths

5. Intuitive UI

The most recent learning management systems offer a user interface that is intuitive, modern, as well as effortless to navigate.

Examples of Training Software in Customer Training

With continuous advancements in technology, various kinds of learning management systems and software are available for training customers.

So before we help you in identifying the best customer training software for your business, let us first have a look at some examples of customer training software.

1. Docebo

An e-learning platform that is scalable for meeting the needs of a business associated with customer training, Docebo offers a subscription-based Software as a Service plan. Organizations can also opt for a 14-day free trial to experience the working of the software.

2. CXcherry

Cxcherry makes use of an on-demand customer educational platform to enhance customer retention, generate potential clients, and build brand awareness. The AI-enabled LMS with consultative solutions, knowledgeable team, and Cxcherry culture offered by the platform is a one-stop-solutions for training solutions.

3. TalentLMS

TalentLMS is an eLearning tool, which is also cloud-based like Litmos. It provides an entire platform to businesses to help them grow and offer efficient training to their customers.

The software allows companies to perform a variety of tasks, such as offering certification tests, managing customers, carrying out virtual classes for external and internal clients, and even tracking their progress.

4. Paradiso

Paradiso is the software that is utilized by some of the major businesses in the world. It offers services associated with managed learning, course creation, and ready-made courses as well.

5. Litmos

The Litmos LMS software allows companies of all sizes to provide engaging training exams and courses, manage programs, and track the progress of learners. This learning management system is cloud-based and is rich in features, affordable, and easy to use.

6. UserGuiding

UserGuiding enables companies to onboard their customers with walkthroughs of products and services that do not need any kind of coding. The software allows the creation of personalized user segments, NPS surveys, resource centers, user onboarding lists, hotspots and tooltips, and engaging product tours.

Checklist for Selecting Training Software in Customer Training

With an extensive range of training software for customer training available on the market, it can be daunting for you to choose the right one for your business. To help you overcome this challenge, we have prepared a checklist for you, which is given below.

1. Identify Your Objectives

Ask yourself the 4W’s and 1H of the LMS – who, what, where, when, and how. The answers identify your business objectives associated with software training.

2. Determine Your Requirements

Think about what you require from an LMS. This will further aid you in determining the usability and features you seek in the training software. Once you are done with the process, make a list of features that your company requires in the software.

3. Shortlist LMS Software Vendors

Look for all the LMS software vendors, online and offline, and find out about their online existence, involving free trials and demonstrations. Some of the common parameters for judging a software vendor are:

SaaS availability
Features
The ratio of pricing to features
Mobile-friendliness
Future upgrade plans
Sustainability of the business
The workforce of the business
Client testimonials
Case studies
Functionality and form factor
Service support

Based on these factors, narrow down the vendors that meet your requirements for training software.

4. Issue a Proposal Request

Based on the shortlisting of vendors, propose an RPF to them according to your company’s requirements. After obtaining a response from them, you can request a demo, wherein you must involve your team to acquire feedback on the software’s usability.

5. Evaluate the Vendors

Post using the demo software, evaluate the vendors based on these factors:

Deployment model
The simplicity of maintenance by the manager of training
Support from vendor after deployment
Software compatibility with the company’s resource files
User interface
Form factor

6. Negotiate

Once you have further narrowed down the list of software vendors based on their evaluation, negotiate with them regarding a discounted price or a better deal. Do not forget to discuss timelines for LMS deployment and constant support from their team.

Best Examples of Customer Training Platforms

Some of the best instances of customer training platforms are shared below, with brief insights into the “why” of them being the most satisfactory.

By getting to know the features of these platforms, you will have an idea of which software vendor offers a wide variety and which one you should opt for to meet your business requirements.

1. Hubspot

Hubspot offers a free certification program associated with marketing and inbound sales. The customer training platform has various segments:

Topics, like SEO, social media, and email marketing
Kinds of Content, like user guides, certifications, and lessons
Categories, like design, marketing, and sales

2. Outreach

Outreach makes use of customer training for actively addressing support queries to obtain novel clients efficiently. The platform clambered its success associated with customers through the utilization of customer education to enhance how its team functions.

3. ServiceNow

ServiceNow is a platform that has changed various of its live classes to on-demand design. They provide a wide range of choices for learners, including public and private live classes’ led by instructors.

4. Zendesk

Zendesk provides paid as well as free customer training for onboarding their clients at scale. Their training program comprises the following:

On-site training
Custom training
Virtual ILT (instructor-led training)
eLearning
On-demand content

Conclusion

Customer training is highly valued by most businesses because of its beneficial extent at both ends. While customers learn to make maximum use of the company’s products and services, organizations experience higher customer retention, resulting in better ROI.

Since training software has proven to be greatly useful in providing customer training, tracking clients’ progress, and analyzing the extent to which the company’s objectives are being attained, several businesses have switched to LMS software.

If you are looking for the most effective method of training your clients, you must look for the most suit. We hope that you get all information about the importance of training software in customer training.

Tags Customer Training, Importance of Training Software in Customer Training

Customer Education

4 Major Mistakes to Avoid During Customer Education for SaaS Companies

Post author By Vinay Londhe
Post date June 23, 2022
No Comments on 4 Major Mistakes to Avoid During Customer Education for SaaS Companies

A majority of individuals stop consuming a product or service not because they do not find it useful or because it is not capable of solving their issues. Rather, they stop consumption because they find it challenging to get habituated to it.

People look for products and services that are easy and capable of solving complex issues. And, as a SaaS company, you must cater to their needs. Regrettably, few such businesses have come to the realization and have been able to successfully implement it.

According to a recent study,

“About 40% to 60% of consumers who sign up for an unpaid trial are likely to utilize a company’s products and services and never return.”

It is just 2.7% percent of those who continue to stick to these services after the trial. So if a user abandons your company, either they have not used your product enough to like it or they didn’t like it at all. So in the cases where the problem is in your hands, you must try to address them.

When customers sign up for a service or a product, they do so only when they are sure about its capability of solving their problems. Thus, among the several reasons for users leaving, poor onboarding is one of them.

SaaS businesses tend to make several such mistakes while providing customer education, which overall decreases their ROI and reduces the value of their products among customers.

So, to prevent you from taking any steps that hinder the growth of your venture, we are here to share some of the key mistakes that you must avoid.

In this article, we will take you through the entire process of customer education and share some of the essential aspects associated with the same.

So, without any further delay, let’s dive in to know 4 Major Mistakes to Avoid During Customer Education For SaaS Companies.

What is Customer Education?

Customer education refers to the content that is created for onboarding, engaging, as well as retaining existing and novel customers. This content is delivered through on-demand and in-person channels, based on the requirement of the consumers.

Also called customer training, it aids the users to get a better comprehension of the services and products of a SaaS business and find reasonable value in the same.

Based on the level of knowledge of users, the complexity of products, target audiences, and the business’s goals, a company may provide customer training in varied formats.

Customer Training Formats

1. Knowledge Checks, like Quizzes

Knowledge checks help the company and the consumers both since they aid in measuring the consumers’ level of comprehension. Also, the scores can further motivate the users to remain engaged with the content for a longer period.

2. Slideshows

By uploading previously used content during in-person training, businesses can indulge the users greatly.

3. Infographics

To recycle current marketing content, infographics in the form of PDFs are helpful for companies and customers. Businesses can simply provide fast facts and overviews related to their products and services.

4. Recorded Screenshots

One of the best ways to train customers is by providing them with step-by-step instructions for complex processes and configurations.

5. Recorded Webinars

The most engaging content in customer training is through webinars. Customers can get an overview of the interface of a product.

By producing engaging content in varied formats based on the needs of users, companies can get many benefits, which are highly advantageous for their growth.

Importance of Customer Education in the SaaS Industry

While several businesses may not realize it, customer education can be highly profitable for their overall growth due to its positive influence on essential metrics from support contact rate, to the adoption of products and services, to marketing leads.

A more detailed illustration of the reasons for its importance is provided below.

1. Improved Customer Satisfaction

Higher customer satisfaction implies customer loyalty, which further indicates higher profitability. So by training customers, a company teaches them how to use their products and services, which increases the overall probability of satisfaction among customers.

2. Increased Customer Engagement and Adoption

A business’s customer training program directly impacts the following:

Customer satisfaction
Customer independence
Product usage rate

When the customers master the products and services of a company, the overall level of engagement and adoption augments.

3. Enhanced Expansion, Renewal, and Retention Rates

Several factors like competition and poor onboarding can result in customer churn. However, when a business invests in customer education, the customers get access to tricks and tips that offer them higher value.

Educated customers are more likely to expand and renew, thus, increasing retention rates.

4. Enhanced Product Development

When users raise support tickets, their questions will be of higher relevance to the kind of implementations and improvements that the product needs. Thus, their feedback will aid in product development.

5. Decreased Support Tickets

Investing in customer training can help businesses save on customer support tickets. The most common questions that are asked by customers can be provided to them in the form of help articles.

6. Higher ROI

Customer education results in customer retention since they value the products and find them useful once they understand their importance. So, when you spend lesser on gaining new customers through marketing and are rather focused on customer retention, your company’s return on investments or ROI is simply higher. Also, a satisfied customer is likely to make the business more profitable in the long run.

7. Quicker Customer Onboarding

By being able to provide a smooth onboarding process to your customers, you will:

Build the customer’s trust
Gain higher reputation
Educate several customers
Make sure that all users begin with the same information
Create a consistent understanding

How to Start With Your Customer Education Process?

Based on the extent to which customer education is important for a SaaS business, you might now be willing to know how you can start with the process. Well, given below is a basic step-by-step guide to provide you with an idea.

Step 1: Define Goals

By setting up the goals you wish to achieve through the training program, you will be able to define your objectives and measure the program’s progress.

Step 2: Situation Analysis

Based on your goals, perform an audit of your present learning material in case you have an ongoing customer education program. You must conduct an audit of your customer’s experience after purchasing as well.

Step 3: Check Resource Availability

Apart from your existing learning material, you will require several other resources. Allocate the budget and decide time boundaries as well.

Step 4: Consider Learning Styles of Users

Based on the kind of audience you have, think about the learning styles and spaces that will be the most suitable for them. Consider the amount of time they will spend, the tone of voice for content, and the requirement for visual elements.

Step 5: Decide Your Medium

Once you have understood the learning styles of your consumers, you are ready to decide on your medium of training. There is a wide variety of choices. For instance, it can be a YouTube video or an in-store demonstration.

Step 6: Regular Checks on Program

Set quarterly or annual checks on your training program to measure the progress that the customers are making. The metrics will help the program evolve based on the feedback and overall review.

Why use Customer Education Software in SaaS Companies?

When a SaaS company decides to use customer education software, it is opting for several benefits, which include the following:

1. Improved Security

If you want your business to keep growing, you cannot risk the personal information of your consumers and allow any kind of data theft or breaches. So when you use software for customer training through an authorized vendor, you get higher security.

2. Monetization

If your team of trainers possesses important knowledge associated with your products and services, you can sell it in the form of a course and thus, earn money.

3. Enhanced Reporting

The software will provide you with information regarding users’ progress, the content accessed by them, data visualization, the impact of training on users, and much more.

4. Choices for Offline Learning

Some vendors provide software that allows users to download and access content in offline mode as well.

5. Mobile-Friendliness

With a majority of the world’s population using smartphones to perform daily activities, the software training program must be mobile-friendly. By opting for such software, you will augment the users’ activity and indulgence.

6. Dynamic Education

Similar to the recommendation of videos on YouTube based on previous activity, training software suggests content to customers based on their learning. Also, the customers can define their learning paths, which cater to their necessities. This enhances retention and adoption of knowledge in the longer term.

Top Mistakes to Avoid in Customer Education for SaaS Companies

To make sure that your customers get the best learning experience and also begin to value your products and services like you want them to, these are the top mistakes that you must avoid.

1. Poor Relation Between Educational and Business Goals

Based on the goals of your business, you must set the goals for your customer education program. For instance, if the aim is to decrease the number of support tickets raised, you must make an FAQ section on your company’s website addressing the commonly asked questions.

2. Poor Customer Training Strategy

If your strategy is not clear and goal-oriented, it will be short-lived. Thus, to avoid this, you must form a step-by-step plan based on your goals and define the metrics that the company will utilize for measuring progress.

3. Disregarding KPIs and Metrics

When you disregard KPIs and metrics, you will never know the areas of customer education that need improvement. So, measure the engagement rate, net promoter score, customer lifetime value, and customer churn.

4. Poor Choice of Customer Education Medium

A poor choice of medium for customer education implies a waste of time and money. To avoid this, you must consider the type of audience, their educational needs, and your educational goals.

Quick Checklist to Educate Customers in SaaS Companies

Before beginning your customer education program, you must ensure that all the crucial aspects have been taken into consideration. For your ease, we have made a checklist for the same:

What kind of customers do you have?
What are the business goals?
What are the goals of the customer education program?
Who is responsible for ensuring the smooth functioning of customer education?
What are the required resources?
Which mediums will be used for educating customers?
On what basis will the success of the program be evaluated?
On what basis will the software be chosen?
How will the Learning Management System be managed and implemented?
How will the customers be informed of the LMS?
Which teams are involved in educating customers?

Once you have answers to all these questions, you are ready to start educating your customers about the products of your company.

How Does Customer Education Impact ROI?

By educating customers, companies get loyal and satisfied customers. For these reasons, the rate of retention is high and so is the return on investments. Customer education impacts ROI in various ways, which are as follows:

1. Higher Rates of Customer Retention

Acquiring a new customer is five times more costlier than retaining an existing customer. By educating customers about the use of your products, you enhance value, which leads to customer retention.

2. Higher Customer Satisfaction

When customers have a proper understanding of the utilization of your products, they are likely to be more satisfied. And higher customer satisfaction means renewal of services, which leads to a higher ROI.

3. Word-of-Mouth Publicity

Happy customers are likely to recommend the company’s products and services to their friends and family. This method of advertising is highly beneficial for businesses since it does not require investments and the possibility of customer acquisition is high.

Conclusion

Customer education is a crucial part of SaaS businesses since it makes the users understand the proper use of products and services and makes them comprehend their value. However, the extent to which companies make mistakes while running a program of customer training makes it unworthy of time and money.

In this article, we discussed some of the most prominent mistakes that you must avoid to have a successful training program. By choosing the right software, and the most suitable mediums, valuing metrics and KPIs, and relating your business goals with educational ones, you can get great ROIs through customer education.

Tags 4 Major Mistakes to Avoid During Customer Education For SaaS Companies, Customer Education

Customer Retention

Best Customer Retention Tactics [Mini Guide + Checklist]

Post author By Amol Shinde
Post date June 14, 2022
No Comments on Best Customer Retention Tactics [Mini Guide + Checklist]

As a business owner, have you ever thought about what could be better than gaining a new customer? You might be wondering if anything could be better than this.

Well, the answer is customer retention.

Gaining new customers is alluring but retaining customers comes at a lower cost and has the potential to provide a higher return on investments.

So the question that now arises is how can businesses retain their customers for longer terms.

To do this, you will have to form a strategy for retaining customers that allows them to stay engaged and content.

In this blog, we will be sharing some of the best customer retention tactics. Best Customer Retention Tactics [Mini Guide + Checklist] will help you to retain your customers. What’s more, we will also discuss how to use software for the same.

So, let us get started…

What is Customer Retention?

“If a customer cannot be retained, then to what extent can you keep acquiring novel customers and let your business go on? “

As the term suggests, customer retention denotes businesses’ actions and activities to retain the maximum number of customers. This is commonly done through brand loyalty and customer loyalty initiatives.

When we talk about customer retention, the process begins from the first time a customer makes contact with the company and goes on throughout the whole period of the relationship. Overall aids the companies in reducing the total customer defections.

The key aim of customer retention is to engage current customers to continue purchasing services or products from businesses.

The best strategies for customer retention allow a business to form long-lasting relationships with customers. Their loyalty to the brand may even result in mouth publicity, further increasing brand awareness and building customers.

What is the Importance of Customer Retention for SaaS Companies?

SaaS companies spend money on raising brand awareness through various means, like social media, and thus, acquire new customers. This means that gaining novel consumers is expensive, due to the number of investments involved.

Moreover, if these customers are not retained, the ROI will also be lower.

Why SaaS Businesses Must Retain Customers?

Customer Loyalty

Customers that are retained tend to spend more and purchase more often as compared to novel customers. This is because the retained consumers understand the value of a service or product and continue to visit repetitively.

Word-of-Mouth Advertising

One of the most effective ways of increasing brand awareness is through word-of-mouth advertising. When customers share their satisfactory experiences with their friends and relatives, there is a higher chance these people give the products or services a try.

Through this kind of advertising, the companies acquire new consumers, and that too, without spending.

Higher Return on Investment

Companies that have high customer retention have greater ROIs. If you are thinking about the extent to which this can increase company revenues, here is your answer:

“5% increase in customer retention produces more than a 25% increase in profit.” –Fred Reichheld

The major reason for such high returns is that return customers tend to purchase more products from a business over time.

Concerning the profitability of SaaS companies, the expected revenue generation is even higher. Based on research by Swagata Kumar, “Boosting B2B customer retention by 5% increases profits by up to 95%.”

More Affordable

As stated earlier, acquiring novel consumers requires high investments in advertising, which is an expensive process. On the other hand, retaining an existing customer requires lesser expenditure. If you do not believe this, let’s see what Kate Silver said:

“Most of the research shows that it costs between 6 to 7 times more to get a new customer vs. keeping the customers you already have.”

Higher CLTV

CLTV or Customer Lifetime Value refers to the overall revenue that an organization expects to earn from every customer.

Since return customers are likely to avail of more services from a company due to their love for the services and hands-on experience, a company with a higher customer retention rate is likely to have greater CLTV.

Customer Retention Process

To retain your customers, there is an entire process that you must follow:

Step 1: Categorize Your Customers.

The first step to retaining customers is through categorizing them based on the following aspects:

Which customers are driven by prices?
Which customers seek value?
Which customers are loyal to the brand?

Once you have categorized your customers, you will know which approach should be used for which customer. For instance, a customer who has a good relationship will require an approach that is less salty.

Step 2: Your Service: ABSOLUTE!

When your services are top-notch, no customer would be willing to leave. Even though they might consider stepping back due to high prices, it would still be difficult for them to leave your company.

So one of the most crucial steps in customer retention is ensuring that your services are as good as you think they are. If you are not sure, conduct surveys and ask for feedback from your customers.

Another essential part of good services is talking the customer into availing services but not forcing them so much that they get irritated. A customer will only return if you keep him content.

Step 3: Remember, Automate it!

Make sure that the systems you use are working for your company. This may include the following:

A good system for contacting customers
Automated mailers for season sales including CTAs.
Reward systems for loyal customers

When you have your systems in place, you can stay in touch with your customers and they are likely to return, considering their liking and loyalty to your brand.

Step 4: Update Your Oldies.

Oftentimes, companies think that they do not need to sell their services or products to old customers and that being a salesman is necessary only for new consumers.

Other times, organizations fear that pressurizing or trying to sell to old customers can make them lose their relationship with them. However, this is not the case.

Even return consumers look for companies to bring them novel offers and ideas. So, as a business owner, you must ensure that you continue to sell to your customers to retain them.

Best Customer Retention Tactics to Ace Your Customer Retention Management

Before we share with you some of the successful techniques of customer retention management, let us first understand what it is.

In the simplest terms, customer retention management refers to the process through which customer satisfaction and customer experience are managed by a company. The key aim of this process is to acquire and retain as many consumers as possible.

The process of customer retention management is led by techniques and strategies that vary from one company to another, based on their segmentation and customer experience goals.

Customer Retention Management Techniques

Implementing a Feedback Loop

Several companies believe that they serve their customers well but sometimes, this is not the case. It is not necessary that the customers feel the same. So to ensure their retention, it is crucial to understand what they think about your company’s services so you have some scope for improvement.

To do this, you must start getting customer feedback and share the same information with the members of the organization. Through a customer feedback loop, you can collect, analyze, and distribute surveys and reviews that customers undergo.

Maintain a Calendar for Consumer Communication

Irrespective of the responses of your customers, your company must continue to communicate with them. In case you haven’t heard from them in a while, you must reach out to them and try re-establishing your relationship.

Since you may lose track of days, a customer communication calendar can help you see when a customer last interacted with you.

You can also consider sending them an email regarding the new offers in the store and adding a call to action.

Encourage Your Customers with a Mission

Not every brand needs to inspire their customers’ loyalty through systems and tactics – some may even inspire through mission, such as TOMS.

The business model of TOMS is entirely based on making the world a better place, which is why several people are loyal to the brand.

Consumers tend to be focused on the environment as well as the impacts of their purchasing habits. This means that doing good is also essential to them, which clearly explains their relationship with TOMS.

Why Should You Use Customer Training Software?

Customer training refers to how the customers are educated regarding the successful utilization of company services and products. This includes providing them with information and materials they need to meet the company’s objectives.

The Four Major Aims that a Customer Training Software can Accomplish are as follows.

Increasing the impact of your products and services.
Enhancing customer experience
Augmenting the value of products and services
Acquiring and retaining customers at each phase of the consumer lifecycle

If you are still not sure why you should use customer training software, the research report by Brandon Hall Group may convince you.

According to the Extended Enterprise Learning 2020 report, 45% of people surveyed claimed that they offer training to the customers actively. 49% of them agreed that it is capable of enhancing client relationships.

Why Should You Use Customer Training Software?

Enhance the overall consumer experience
Produce recurring and extra revenue
Reduce expenses invested in acquiring novel customers
Enhance client relationships
Develop brand awareness
Enhance the value of products and services
Lowering costs involved in customer support

How to Retain Customers Quickly Using Customer Training Software?

Do the tactics used by your company for customer retention encourage the long-term growth of your business and build trust? Do your products and services receive word-of-mouth advertising?

If the answer to the above questions is not a confident “Yes!”, then you should consider opting for an LMS for customer training to quickly retain them.

A learning management system or LMS aids in the creation of targeted training for customers to enhance the rates of retention. This is because their pain points can be rapidly identified and resolved, which leads to satisfaction among customers.

Key Points to Focus to Implement the Retention Tactics with the Use of an LMS

Emphasize Your Customers’ Needs

Attract attention to how your services address the pain points of customers. You may use facts, testimonials, infographics, or case studies for the same.

Monitor Engagement Levels

Through an LMS, you can track and analyze the engagement of consumers. This will further provide you with an understanding of what your customers want the most and how you can engage them further.

Make Video Tutorials

The key aim of customer retention tactics must be the increment of customers’ knowledge to increase the value of products and services. Thus, through video tutorials, they can engage and understand better the innovative usages.

Why Opt for CXcherry as a Customer Retention Software?

When it comes to choosing an LMS for customer training, CXcherry is extremely beneficial in retaining customers, as well as for the overall ROI of companies.

Adaptive Customer Onboarding

Help your novel customers to comprehend your products and services and adapt to them more quickly after a customized onboarding.

Enhance Upsell

Enhance upselling by allowing your clients to realize the actual value of your services and products and hence, obtain a higher return on investments.

Brand Advocacy

Through an LMS, customers will become brand advocates due to their level of satisfaction.

Reduce Support Tickets

By educating and informing the buyers with the necessary details about the products and services, you will receive lesser support tickets.

Boosts Service Adoption Rate

CXcherry helps in boosting service adoption by delivering trackable, comprehensive, consistent, and updated training.

Congratulation!!! You’ve reached here.

Several businesses tend to hesitate when it comes to opting for new software or strategies for better overall functioning. However, it is crucial to understand that stepping out of your comfort zone can sometimes be highly beneficial.

In this case, adopting CXcherry for customer retention can reduce expenses to a great extent along with giving high ROIs.

Blog Customer Training LMS

List of Top 10 LMS for Customer Training

Post author By Vinay Londhe
Post date June 3, 2022
No Comments on List of Top 10 LMS for Customer Training

Digitalization has proven to be a lifeline for many businesses in the post-COVID world. The COVID-19 crisis has brought years of change in the way companies think and work in only a few months’ time, with physical contact restricted to a bare minimum.

Since COVID-19, there has been a considerable increase in the use of language applications, virtual tutoring, video conferencing tools, and online learning software.

In Graphical Research, it is estimated that the Asia Pacific E-Learning Market will cross $90 billion by 2026. This research gives us an insight into the evolution of E-learning and the rise of digital transformation.

During the pandemic, it was not just a challenge of companies’ capacity to encourage employees and customers to embrace new forms of business engagement and connection, but it was also a challenge of their ability to fast-track technology implementations. To tackle this difficulty, several companies attempted to create their own LMS to train customers.

Let’s begin by understanding what LMS for customer training is. You can get all the information you need right here.

What is an LMS & What are its Uses?

LMS is the website or web app used for administration, documentation, tracking, reporting, automation, and delivery of training courses, training programs, or learning and development programs.

While using the LMS, an admin can easily control the content and measure the impact of the training on the employees and customers.

What is Customer Training LMS?

The customer training LMS is purposefully in-built software that helps to show the product in a structured and controlled manner so that it will be easy to understand the customers. Customer can opt for the courses suitable for them as per their training and upskilling needs.

Do you want to know about the top LMS for customer training? If yes, then this is the best destination for your search.

According to Our Research, the Following is the List of Top LMS for Customer Training

Skilljar
Docebo
Raven360
CXcherry
Talent LMS
Absorb LMS
360 learning
Northpass
LearnUpon
Teachable

Let’s know more about each LMS for customer training in detail.

Skilljar

Skilljar is the leading customer training platform founded in 2013 and has 175 employees & headquarters are in Seattle. Skilljar is the best external LMS that helps companies to accelerate product adoption & increase customer retention and lower the cost to support.

The main advantages of using Skilljar LMS for customer training are driving adoption, scaling resources, and growing revenue.

The Main Features of Skilljar LMS for Customer Training are as Follows.

Actionable Data & Insights
Enterprise-ready Support
Audience-specific Portals
Support for multiple content types
Powerful Integrations
Built-in assessment & certifications engine
Built-in eCommerce & revenue generation functionality
Customizable user experience
Enterprise-grade reliability & security
Native data & analytics

Specialties:

Customer Success, Customer Onboarding, LMS for Customer Training, Learning Management, LMS, Extended Enterprise, SaaS, Customer Engagement, Customer Retention, Customer Enablement, Product Adoption, and Customer Education

2. Docebo

Docebo is a recognized LMS for customer training. If you want all your learning challenges to get solved quickly, Docebo is the best LMS for customer training. You can create and manage content, deliver training, and measure the business impact of your programs with Docebo LMS for customer training.

With the help of Docebo, you can simplify problems like Customer education, partner enablement, and retention.

Docebo LMS for customer training aims to support customer lifecycle, drive product adoption, and build partner channels. It is a single suite for all your enterprise learning needs.

Key Features of Docebo LMS for Customer Training are as Follows.

Audit Trail
Automation
Certifications and Re-training
Courses Catalog
Custom Domain
E-Commerce
Enrollment Rules
Extended Enterprise (multi-domain)
External Training
ILT-Classroom
Gamification
Learning plan
MOOC Builder
Notification
Power Users
White-labeling

Specialties:

E-learning, Elearning, LMS, Cloud E-Learning, LO, E-Learning As A Service, E-Learning Marketplace, E-Learning Ecosystem, E-Learning Apps, Artificial Intelligence, Learning Suite, Extended Enterprise Training, Partner Training, LMS for Customer Training, Onboarding, Compliance Training, and Sales Enablement

3. Raven360

Raven360 LMS for customer training helps you create training experiences easily & connect your sales teams with prospects.

You can customize content & learning paths for educating users, creating happy customers, and turning clients into product champions. It is the best platform for retaining customers & generating revenue.

Raven360 brings technology and users together through hassle-free LMS for customer training & empowers your customers and unlocks growth by automating every step of your training program that involves building content to billing and collections.

the Following are the Features of Raven360 LMS for Customer Training.

Instructor-led Training
Face to Face Classes
Virtual Instructor-led Training
On-Demand Training
Hands-On Labs
Fully Mobile—Any Browser or Device
As Easy as E-Commerce
Video Training & Coaching
Gamify Training

Specialties:

Secure content distribution, Sales Enablement, Coaching, Onboarding, Assessments, Advanced Learning Analytics, Integrations, Sales Readiness, Gamification, LMS, Corporate LMS, Enterprise-grade LMS, Training, Partner Training, LMS for Customer Training

4. CXcherry

CXcherry is the best LMS for customer training since it helps with onboarding, adoption, retention, reducing support tickets, building brand champions, and enhancing upselling. With an easy-to-use, modern, and purpose-built customer education platform, CXcherry streamlines the customer enablement process. With the help of CXcherry LMS for customer training, you can onboard, engage, and retain your customers.

CXcherry is a single suite that increases revenue, lowers customer churn, and encourages product adoption. It’s an all-in-one customer training platform that lets you turn your customers into product champions and brand advocates for the rest of the globe.

CXcherry has the Best Features as Follows.

Easy Administration
Intuitive User Engagement
Easy Content Upload
Built-In Certification & Assessment Engine
Multi-Domain Functionality
API Driven Third-Party Integrations
Data Intelligence & Reports
Enterprise-Grade Reliability & Security
Powerful Integrations

Specialties:

LMS for Customer Training, Customer Education, Customer Success, Customer Onboarding, Learning Management System (LMS), SaaS Customer Training Platform, Customer Engagement, Customer Retention, Customer Enablement, Partner Training, Extended Enterprises Training, Partner Enablement, e-Learning, and Customer Experience

TalentLMS

TalentLMS LMS for customer training helps users quickly create courses quickly to be available everywhere with easy management that saves support time by providing a user-friendly experience that allows you to connect with your tools to automate everything.

You can achieve all types of training like onboarding training, compliance training, partner training, and extended enterprise with the help of TalentLMS LMS for customer training.

Features of TalentLMS LMS for Customer Training.

Course management feature is content-friendly that supports SCORM, cmi5 & xAPI with an assessments engine & surveys engine.
Learning delivery helps in blended learning, gamification, certifications, rich communication tools, Video conference support
Enterprise-ready reporting, branching mass actions, API Single Sign-On, integrations, security, GDPR-friendly
White labeling that is customizable, themeable
System with an interactive user interface having high web standards
Accessible with mobile
Multilingual

Specialties:

e-Learning, Learning, Human Capital Management, Cloud Computing, Learning Management Systems, and LMS for customer training

Absorb LMS

Absorb LMS for customer training can be used to create brand advocates. Absorb LMS helps businesses to earn their customers trust and loyalty that will lean into customer training. You can expect all the functionality in an LMS, plus unique features that empower customers to deploy an intuitive customer learning portal. With Absorb LMS, you can improve customer experience, drive positive business outcomes, and track customer success.

Some of the Primary Features of Absorb LMS for Customer Training are as follows.

Smart Administration
Learner Engagement
E-Commerce
Reporting & Analytics
Learner Experience
Observation Checklists
Content Libraries
E-Signatures
Mobile App
Artificial Intelligence
Absorb Pinpoint
Performance
SCORM Compliance
Integrations

Specialties:

Learning Technology, Learning Management Systems, E-Learning, Corporate Training and Development, Compliance Training, Upskilling, In the Flow Learning, Onboarding, and Professional Development, LMS for customer training

360Learning

360Learning LMS for customer training lets us crowdsource learning needs, find people with in-demand expertise, empower experts to collaborate with L&D, scale course development, maximize course quality and engagement and turn collaborative learning into your competitive advantage.

360Learning builds a culture of collaborative learning to upskill from within and win the battle for skills.

Few Best features of 360Learning LMS for customer training are as follows.

Authoring Tool
Knowledge Check
Content Integrations
Collaborative Editing
Collaborative Learning
First-class User Experience
Mobile Learning
Learn In The Flow Of Work
Dashboards
Blended Programs
User Management
Academies
Customization
Custom Integrations

Specialties:

LMS for customer training, social learning, LCMS, E-Learning, Learning Management System, LEP, Learning Organization, Engagement, LXP, Authoring Tool, Peer Learning, Learning Suite, Collaborative Learning, eLearning

Northpass

Northpass is the platform that gives you the facility of creating, managing, and scaling learning programs. It helps companies effectively train any audience, including customers, partners, and employees. Northpass has an all-in-one platform that provides ultra-fast authoring, intelligent administration, and perfectly integrated learning experiences. Plus, the best support team in the business.

Few Features of Northpass LMS for Customer Training.

Online Course Creation with Media Library
White Labeling from Top to Bottom
Real-Time Reporting
Easy Integration with Third-Party Apps
Automated User Management
Multiple Ways to Deliver Courses
Global Infrastructure Support
Course Monetization Tools
Convenience of the Cloud
Video & User Analytics
Social Networking
Open Navigation & Learning Paths
Webhooks & API Access

Specialties:

e-learning, education, online learning, training, LMS for customer training, employee training, partner training, contractor training, learning management system(LMS)

LearnUpon

Drive great customer experiences with LearnUpon LMS for customer training to strengthen long-term relationships and fuel your business growth. LearnUpon LMS for customer training allows you to onboard faster, educate better, shape lasting relationships, and empower your support team. Create a customer academy to power up training to manage, deliver, and track your programs.

LearnUpon LMS is the solution to streamline and centralize training management across your company.

Here is the List of Best Features of LearnUpon LMS for Customer Training.

Course creation
Training delivery
User management
Learner engagement
Portals
Reporting
Integrations
Webinars
Enterprise-grade security and reliability

Specialties:

LMS, Learning Management System, eLearning, SCORM, xAPI, Gamification, Employee Training, Compliance Training, LMS for Customer Training, and Partner Training

Teachable

Teachable is the platform that thrives for creators to turn customers knowledge into businesses. Teachable is an online platform for businesses to create online courses with videos, lectures, and quizzes. It allows for tracking sales, gaining insights into selling and collect feedback via surveys on a unified dashboard.

Some Features of Teachable LMS for Customer Training.

Customization
Learning Tools
Monetization
Hosting & Security

Specialties:

Online Education, Online Course Creation, and eLearning, LMS for customer training

Conclusion:

People searching for LMS for customer training have many choices for selecting the best LMS.

Considering different needs like budget, feature requirements we have compiled this list to help them so that they can select the best LMS for their business without wasting too much time.

We hope that this list will help. Don’t hesitate to reach out to us if you have any questions or concerns.

Tags Customer Training LMS, Customer Training Software